Research and development from the bottom up - introduction of terminologies for new product development in emerging markets

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چکیده

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New Product Development in the Pharmaceutical Industry: Evidence from Iran

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New Product Development in the Pharmaceutical Industry: Evidence from Iran

In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...

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ژورنال

عنوان ژورنال: Journal of Innovation and Entrepreneurship

سال: 2014

ISSN: 2192-5372

DOI: 10.1186/2192-5372-3-9